Brix Research
narrates how enhanced connectivity has helped entertainment destinations across NCR
Transport corridors like expressways and the Metro line are bringing an increasing number of people closer to entertainment hubs. To that extent, they trigger growth of formal means of entertainment. One major development witnessed in National Capital Region (NCR) over the last 4-5 years has been the expansion of Delhi Metro line. This process started in Central and Western parts of the city and is now on course to link South Delhi and Gurgaon. This has provided common man with a mode of transport that is both economical and convenient. While daily journeys like the ones to college or workplace have been simplified - the occasional weekend outing too has been made much simpler as a result of enhanced connectivity to popular entertainment destinations.
One of the first entertainment destinations, which is strategically located near Rohini Metro Station, was launched by Unitech. This project was launched prior to the completion of the Metro line and has been fully operational since December 2007. It comprises Adventure Island - an amusement park and the Metro Walk Mall. According to Rajan Narula, MD of Unitech Amusement Park, "The expansion of Delhi Metro gives us reason to be very optimistic about future of our projects in Rohini, especially Adventure Island. While the city is dotted with malls and retail spaces - this is one of the few amusement parks and hence we expect a significant increase in footfalls upon extension of Metro line to South Delhi and Gurgaon, as distance will no longer be a prime consideration." He further adds, "Currently, 18-20% of our customers use Metro and they mainly comprise residents of North and West Delhi. While Adventure Island does draw some South Delhi residents - this figure is expected to go up in the near future."
Entertainment destinations in Noida are well known and attract residents from all regions of NCR. Prominent among these are Unitech projects - The Great India Place Mall and Worlds of Wonder amusement park - Great India is touted to be the largest mall in North India. These have been operational since September 2007.
November 2009 saw extension of Metro line to Noida, and its impact is there for everyone to see. According to Narula, "Earlier, while our consumer base comprised residents of East Delhi, Noida and Greater Noida, the expansion of Metro line has brought students from North Campus, as well as families from other parts of the city. Hence, we are very optimistic about future prospects after the extension of Metro to South Delhi."
The extension of Metro line to Gurgaon will further enhance connectivity within NCR. Residents of Gurgaon will be able to access entertainment destinations in the rest of NCR and vice versa. However, according to Narula, "Entertainment destinations in Gurgaon comprise mainly malls and multiplexes, which are now aplenty in other parts of the city. These days, a major portion of the footfalls comes from within a 5-6km radius around the mall." Hence, while Metro is expected to increase footfalls, percentage of population coming from regions outside Gurgaon will be small.
Entertainment options may also include theatre and art, which have been growing in popularity among Delhi's population over the last decade. According to S P Mishra, manager of Kamani Auditorium, "Delhi is witnessing a cultural shift and interest in theatre and other cultural shows is growing. The audience at Kamani Auditorium has grown over the past eight years and improvement in city infrastructure like extension of Metro line can only benefit people. Moreover, problems of parking faced on Copernicus Marg could be eliminated by using Metro rail." He further adds that their audience comprises both students, as well as the elderly, who may not possess their own vehicles and thus would benefit greatly from extension of Metro line.
Expansion of metro line is expected to increase connectivity and greatly reduce travel time within National Capital Region. Problems like traffic congestion and lack of parking space may be eliminated through usage of Metro rail services. Moreover, as population becomes more mobile, an increase in the number of entertainment spots like parks, theatres and malls is expected. While malls and multiplexes draw crowds from neighbouring localities, theatres and amusement parks, being rare, attract people from all over.
Courtesy:- Times Property dtd:- 06-02-2009
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